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Marketing management / Philip Kotler,

By: Contributor(s): Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2012.Edition: Arab World EdDescription: xxii, 657, [127] p. : col. ill. ; 29 cmISBN:
  • 9781408252734
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.13 .K64 2012
Contents:
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Centeral Library First Floor - Mass communication 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 27341
Books Centeral Library First Floor - Mass communication 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 27342
Books Centeral Library First Floor - Mass communication 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 27343
Books Centeral Library First Floor - Mass communication 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 27344
Books Centeral Library First Floor - Mass communication 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 27345
Code Access Centeral Library First floor - Management 418 AC (Browse shelf(Opens below)) Available 70001652
Code Access Centeral Library First floor - Management 404 AC (Browse shelf(Opens below)) Available 70001687
Code Access Centeral Library First floor - Management 405 AC (Browse shelf(Opens below)) Available 70001675
Code Access Centeral Library First floor - Management 406 AC (Browse shelf(Opens below)) Available 70001663
Code Access Centeral Library First floor - Management 407 AC (Browse shelf(Opens below)) Available 70001651
Books Centeral Library First floor - Management 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 19960
Books Centeral Library First floor - Management 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 19961
Books Centeral Library First floor - Management 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 20734
Books Centeral Library First floor - Management 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 20735
Books Centeral Library First floor - Management 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 20971
Books Centeral Library First floor - Management 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 20972
Books Centeral Library First floor - Management 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 22619
Books Centeral Library First floor - Management 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 22620
Books Centeral Library First floor - Management 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 24255
Books Centeral Library First floor - Management 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 25310
Books Centeral Library First floor - Management 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 25311
Books Centeral Library First floor - Management 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 25312
Books Centeral Library First floor - Management 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 25313
Books Centeral Library First floor - Management 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 25314
Books Centeral Library First floor - Management 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 19962

Includes bibliographical references and index.

Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.

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