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Cases in strategic marketing management : an integrated approach / William J. McDonald.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1998.Description: viii, 352 p. : ill. ; 24 cmISBN: - 0023794240 (pbk.)
- 658.8 21 M.W.C
- HF5415.13 .M369195 1998
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Centeral Library First floor - Management | 658.8 M.W.C 1998 (Browse shelf(Opens below)) | Available | 2764 |
Includes bibliographical references and index.
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