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Jain, Subhash C., 1942-

Marketing planning & strategy / Marketing planning and strategy Subhash C. Jain - 5th edition - xviii, 925 pages : illustrations ; 24 cm

Includes bibliographical references and indexes

Introduction. Marketing and the Concept of Planning and Strategy. Strategic Marketing -- Strategic Analysis. Corporate Appraisal. Understanding Competition. Focusing on the Customer. Scanning the Environment -- Strategic Capabilities and Direction. Measuring Strengths and Weaknesses. Developing Marketing Objectives and Goals -- Strategy Formulation. Strategy Selection. Portfolio Analysis -- Strategy Implementation and Control. Organizational Structure. Strategic Tools -- Marketing Strategies. Market Strategies. Product Strategies. Pricing Strategies. Distribution Strategies. Promotion Strategies. Global Market Strategies pt. 1. 1. 2. pt. 2. 3. 4. 5. 6. pt. 3. 7. 8. pt. 4. 9. 10. pt. 5. 11. 12. pt. 6. 13. 14. 15. 16. 17. 18.

ISBN: 0324014805 9780324014808

Subjects--Topical Terms:
Marketing--Management

LC Class. No.: HF5415.13 / .J35 2000

Dewey Class. No.: 658.802 / J.S.M