MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01895cam a2200325 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
41516593 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220901131728.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
990602s2000 ohua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0324014805 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780324014808 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)41516593 |
| Canceled/invalid control number |
(OCoLC)818797268 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
MSA |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.J35 2000 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Edition number |
21 |
| Item number |
J.S.M |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jain, Subhash C., |
| Dates associated with a name |
1942- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing planning & strategy / |
| Statement of responsibility, etc. |
Subhash C. Jain |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Marketing planning and strategy |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Cincinnati, Ohio : |
| Name of producer, publisher, distributor, manufacturer |
South-Western College Pub., |
| Date of production, publication, distribution, manufacture, or copyright notice |
1997 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 925 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
pt. 1. |
| Title |
Introduction. |
| Miscellaneous information |
1. |
| Title |
Marketing and the Concept of Planning and Strategy. |
| Miscellaneous information |
2. |
| Title |
Strategic Marketing -- |
| Miscellaneous information |
pt. 2. |
| Title |
Strategic Analysis. |
| Miscellaneous information |
3. |
| Title |
Corporate Appraisal. |
| Miscellaneous information |
4. |
| Title |
Understanding Competition. |
| Miscellaneous information |
5. |
| Title |
Focusing on the Customer. |
| Miscellaneous information |
6. |
| Title |
Scanning the Environment -- |
| Miscellaneous information |
pt. 3. |
| Title |
Strategic Capabilities and Direction. |
| Miscellaneous information |
7. |
| Title |
Measuring Strengths and Weaknesses. |
| Miscellaneous information |
8. |
| Title |
Developing Marketing Objectives and Goals -- |
| Miscellaneous information |
pt. 4. |
| Title |
Strategy Formulation. |
| Miscellaneous information |
9. |
| Title |
Strategy Selection. |
| Miscellaneous information |
10. |
| Title |
Portfolio Analysis -- |
| Miscellaneous information |
pt. 5. |
| Title |
Strategy Implementation and Control. |
| Miscellaneous information |
11. |
| Title |
Organizational Structure. |
| Miscellaneous information |
12. |
| Title |
Strategic Tools -- |
| Miscellaneous information |
pt. 6. |
| Title |
Marketing Strategies. |
| Miscellaneous information |
13. |
| Title |
Market Strategies. |
| Miscellaneous information |
14. |
| Title |
Product Strategies. |
| Miscellaneous information |
15. |
| Title |
Pricing Strategies. |
| Miscellaneous information |
16. |
| Title |
Distribution Strategies. |
| Miscellaneous information |
17. |
| Title |
Promotion Strategies. |
| Miscellaneous information |
18. |
| Title |
Global Market Strategies |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Jain, Subhash C., 1942- |
| Title |
Marketing planning & strategy. |
| Edition |
6th ed. |
| Place, publisher, and date of publication |
Cincinnati, Ohio : South-Western College Pub., 2000 |
| Record control number |
(OCoLC)704484368 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
