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Marketing planning & strategy / Subhash C. Jain

By: Material type: TextPublisher: Cincinnati, Ohio : South-Western College Pub., 1997Edition: 5th editionDescription: xviii, 925 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0324014805
  • 9780324014808
Other title:
  • Marketing planning and strategy
Subject(s): Additional physical formats: Online version:: Marketing planning & strategy.DDC classification:
  • 658.802 21 J.S.M
LOC classification:
  • HF5415.13 .J35 2000
Contents:
pt. 1. Introduction. 1. Marketing and the Concept of Planning and Strategy. 2. Strategic Marketing -- pt. 2. Strategic Analysis. 3. Corporate Appraisal. 4. Understanding Competition. 5. Focusing on the Customer. 6. Scanning the Environment -- pt. 3. Strategic Capabilities and Direction. 7. Measuring Strengths and Weaknesses. 8. Developing Marketing Objectives and Goals -- pt. 4. Strategy Formulation. 9. Strategy Selection. 10. Portfolio Analysis -- pt. 5. Strategy Implementation and Control. 11. Organizational Structure. 12. Strategic Tools -- pt. 6. Marketing Strategies. 13. Market Strategies. 14. Product Strategies. 15. Pricing Strategies. 16. Distribution Strategies. 17. Promotion Strategies. 18. Global Market Strategies
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Centeral Library First floor - Management 658.802 J.S.M 1997 (Browse shelf(Opens below)) Available 28333

Includes bibliographical references and indexes

pt. 1. Introduction. 1. Marketing and the Concept of Planning and Strategy. 2. Strategic Marketing -- pt. 2. Strategic Analysis. 3. Corporate Appraisal. 4. Understanding Competition. 5. Focusing on the Customer. 6. Scanning the Environment -- pt. 3. Strategic Capabilities and Direction. 7. Measuring Strengths and Weaknesses. 8. Developing Marketing Objectives and Goals -- pt. 4. Strategy Formulation. 9. Strategy Selection. 10. Portfolio Analysis -- pt. 5. Strategy Implementation and Control. 11. Organizational Structure. 12. Strategic Tools -- pt. 6. Marketing Strategies. 13. Market Strategies. 14. Product Strategies. 15. Pricing Strategies. 16. Distribution Strategies. 17. Promotion Strategies. 18. Global Market Strategies

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