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Services marketing : people, technology, strategy /

Lovelock, Christopher H.

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - Seventh edition. - xxii, 626 pages : illustrations, map ; 29 cm

Includes bibliographical references and indexes.

ISBN: 9780136107217 0136107214

LCCN: 2009039795

Subjects--Topical Terms:
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.

LC Class. No.: HF5415.13 / .L5883 2011

Dewey Class. No.: 658.8

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