MARC details
| 000 -LEADER |
| fixed length control field |
01621cam a2200385 i 4500 |
| 001 - CONTROL NUMBER |
| control field |
441947355 |
| 003 - CONTROL NUMBER IDENTIFIER |
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20241204180554.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
090928s2011 mauab b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
| LC control number |
2009039795 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
9780136107217 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
0136107214 |
| 035 ## - SYSTEM CONTROL NUMBER |
| System control number |
(OCoLC)441947355 |
| Canceled/invalid control number |
(OCoLC)457156061 |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
YDXCP |
| -- |
CDX |
| -- |
BTCTA |
| -- |
BDX |
| 042 ## - AUTHENTICATION CODE |
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
HF5415.13 |
| Item number |
.L5883 2011 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Classification number |
658.8 |
| Edition number |
22 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
| Classification number |
658.8 C.L.S 2022 |
| Item number |
L94s7 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Lovelock, Christopher H. |
| Authority record control number or standard number |
https://id.loc.gov/authorities/names/n78036551 |
| 9 (RLIN) |
1443 |
| 245 10 - TITLE STATEMENT |
| Title |
Services marketing : |
| Remainder of title |
people, technology, strategy / |
| Statement of responsibility, etc. |
Christopher Lovelock, Jochen Wirtz. |
| 250 ## - EDITION STATEMENT |
| Edition statement |
Seventh edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
| Place of production, publication, distribution, manufacture |
Boston : |
| Name of producer, publisher, distributor, manufacturer |
Prentice Hall, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2011] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
| Date of production, publication, distribution, manufacture, or copyright notice |
℗♭2011 |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
xxii, 626 pages : |
| Other physical details |
illustrations, map ; |
| Dimensions |
29 cm |
| 336 ## - CONTENT TYPE |
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
| Bibliography, etc. note |
Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| Authority record control number or standard number |
https://id.loc.gov/authorities/subjects/sh85081339 |
| 9 (RLIN) |
1451 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Professions |
| General subdivision |
Marketing. |
| Authority record control number or standard number |
https://id.loc.gov/authorities/subjects/sh85107269 |
| 9 (RLIN) |
1801 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Service industries |
| General subdivision |
Marketing. |
| Authority record control number or standard number |
https://id.loc.gov/authorities/subjects/sh87006846 |
| 9 (RLIN) |
1439 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Customer services |
| Authority record control number or standard number |
https://id.loc.gov/authorities/subjects/sh85034965 |
| General subdivision |
Marketing. |
| Authority record control number or standard number |
https://id.loc.gov/authorities/subjects/sh99005342 |
| 9 (RLIN) |
1802 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Wirtz, Jochen. |
| Authority record control number or standard number |
https://id.loc.gov/authorities/names/n98930663 |
| 9 (RLIN) |
1438 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |