Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

By:

Lovelock, Christopher H

Contributor(s):

Wirtz, Jochen

Material type:

TextPublisher: Boston : Prentice Hall, [2011]Copyright date: ℗♭2011Edition: Seventh editionDescription: xxii, 626 pages : illustrations, map ; 29 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780136107217
0136107214

Subject(s):

DDC classification:

658.8 22

LOC classification:

HF5415.13 .L5883 2011

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Centeral Library First floor - Management				658.8 L.C.S 2022 (Browse shelf(Opens below))					Available			29754

Includes bibliographical references and indexes.

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