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Essentials of marketing :

Perreault, William D

Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy - 11th ed - Boston : McGraw-Hill/Irwin, c2008 - xxxvi, 660, [37] p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)

Includes bibliographical references (p. 601-655) and index

System requirements: Microsoft Windows, 2000/XP, or Windows Vista; Minimum 256 MB main memory; 512 MB recommended; Internet explorer 6.0 or higher
System requirements for CD-ROM: Microsoft Windows 2000/XP, or Windows Vista, minimum 256 MB main memory, 512 MB recommended, Internet Explorer 6.0 or higher

ISBN: 0073404713 (alk. paper)

LCCN: 2007027229

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .M378 2008

Dewey Class. No.: 658.8

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