Essentials of marketing : (Record no. 3649)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01360cam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 150256245 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170325110619.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070629s2008 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2007027229 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0073404713 (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)150256245 |
| Canceled/invalid control number | (OCoLC)183147118 |
| -- | (OCoLC)234380310 |
| -- | (OCoLC)244737022 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | YDXCP |
| -- | BTCTA |
| -- | OQ@ |
| -- | HSA |
| -- | DEBBG |
| -- | OCL |
| -- | OCLCQ |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .M378 2008 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing : |
| Remainder of title | a marketing strategy planning approach / |
| Statement of responsibility, etc | William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc | c2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvi, 660, [37] p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. + |
| Accompanying material | 1 CD-ROM (4 3/4 in.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 601-655) and index |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | System requirements: Microsoft Windows, 2000/XP, or Windows Vista; Minimum 256 MB main memory; 512 MB recommended; Internet explorer 6.0 or higher |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | System requirements for CD-ROM: Microsoft Windows 2000/XP, or Windows Vista, minimum 256 MB main memory, 512 MB recommended, Internet Explorer 6.0 or higher |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cannon, Joseph P., |
| Titles and other words associated with a name | Ph. D |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| Fuller form of name | (Edmund Jerome) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme | Date last borrowed | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Centeral Library | Centeral Library | First floor - Management | 16.11.2016 | 658.8 P.W.E 2008 | 10987-1 | 16.11.2016 | 16.11.2016 | Books | ||||||||
| Centeral Library | Centeral Library | First floor - Management | 21.12.2016 | 658.8 P.W.E 2008 | 10987-2 | 21.12.2016 | 21.12.2016 | Books | Dewey Decimal Classification | |||||||
| Centeral Library | Centeral Library | First floor - Management | 21.12.2016 | 1 | 658.8 P.W.E 2008 | 10987-3 | 22.10.2018 | 21.12.2016 | Books | Dewey Decimal Classification | 13.10.2018 | |||||
| Centeral Library | Centeral Library | First floor - Management | 11.06.2017 | 658.8 P.W.E 2008 | 900048224 | 11.06.2017 | 11.06.2017 | Compact Disk | Dewey Decimal Classification | 308 MGT | ||||||
| Centeral Library | Centeral Library | First floor - Management | 11.06.2017 | 658.8 P.W.E 2008 | 900048212 | 11.06.2017 | 11.06.2017 | Compact Disk | Dewey Decimal Classification | 309 MGT | ||||||
| Centeral Library | Centeral Library | First floor - Management | 11.06.2017 | 658.8 P.W.E 2008 | 90048200 | 11.06.2017 | 11.06.2017 | Code Access | Dewey Decimal Classification | 310 MGT |