Entry Topical Term

Number of records used in: 0

001 - CONTROL NUMBER

• control field: 2066

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20250112143721.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 250112|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Marketing research

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)27129: Malhotra, Naresh K., https://id.loc.gov/authorities/names/n92036644 author. 2065, Essentials of marketing research :