The marketing plan handbook / Marian Burk Wood, M.B.A.
Material type:
TextSeries: Always learningPublisher: Boston : Pearson, [2014]Copyright date: ©2014Edition: Fifth editionDescription: xiv, 210 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 9780133078350 (pbk.)
- 0133078353 (pbk.)
- 658.802 23
- HF5415.13 .W66 2014
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Centeral Library First floor - Management | 658.802 W.M.M 2014 (Browse shelf(Opens below)) | Available | 22905 |
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| 658.802 S.S.S 2024 Strategic marketing management / | 658.802 S>S.R 2006 Relationship marketing | 658.802 S>S.R 2006 Relationship marketing | 658.802 W.M.M 2014 The marketing plan handbook / | 658.802 W.O.M 2008 Marketing strategy : | 658.802 W.R.S 2005 Strategic marketing management : | 658.802 W.R.S 2005 Strategic marketing management : |
Includes bibliographical references and index.
Marketing planning : new pace, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Segmenting, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix. Sample marketing plan : PretzL Elegance.
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