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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson

By: Contributor(s): Material type: TextPublisher: Boston : McGraw-Hill/Irwin, 2008Edition: Eighth editionDescription: xix, 555 pages : illustrations, map ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0073529850 (alk. paper)
  • 9780073529851
Other title:
  • Consumer behavior & marketing strategy [Cover title]
Subject(s): DDC classification:
  • 658.834 22
LOC classification:
  • HF5415.3 .P468 2008
Online resources:
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Centeral Library First floor - Management 658.834 P.J.C 2008 (Browse shelf(Opens below)) Available 15117
Books Centeral Library First floor - Management 658.834 P.J.C 2008 (Browse shelf(Opens below)) Available 15118
Books Centeral Library First floor - Management 658.834 P.J.C 2008 (Browse shelf(Opens below)) Available 15119
Books Centeral Library First floor - Management 658.834 P.J.C 2008 (Browse shelf(Opens below)) Available 15120
Books Centeral Library First floor - Management 658.834 P.J.C 2008 (Browse shelf(Opens below)) Available 15121

Includes bibliographical references (pages 499-528) and indexes

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