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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
Material type:
TextPublisher: Boston : McGraw-Hill/Irwin, 2008Edition: Eighth editionDescription: xix, 555 pages : illustrations, map ; 27 cmContent type: - text
- unmediated
- volume
- 0073529850 (alk. paper)
- 9780073529851
- Consumer behavior & marketing strategy [Cover title]
- 658.834 22
- HF5415.3 .P468 2008
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Centeral Library First floor - Management | 658.834 P.J.C 2008 (Browse shelf(Opens below)) | Available | 15118 | ||||||||||||||
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Centeral Library First floor - Management | 658.834 P.J.C 2008 (Browse shelf(Opens below)) | Available | 15119 | ||||||||||||||
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Centeral Library First floor - Management | 658.834 P.J.C 2008 (Browse shelf(Opens below)) | Available | 15120 | ||||||||||||||
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Books
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Centeral Library First floor - Management | 658.834 P.J.C 2008 (Browse shelf(Opens below)) | Available | 15121 |
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| 658.834 P.J.C 2008 Consumer behavior and marketing strategy / | 658.834 P.J.C 2008 Consumer behavior and marketing strategy / | 658.834 P.J.C 2008 Consumer behavior and marketing strategy / | 658.834 P.J.C 2008 Consumer behavior and marketing strategy / | 658.834 S.L.C 2008 Consumer behaviour : | 658.834 S.L.C 2008 Consumer behaviour : | 658.834 S.L.C 2008 Consumer behaviour : |
Includes bibliographical references (pages 499-528) and indexes
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