Integrated marketing communications / Tom Duncan and Hans Ouwersloot
Material type:
TextPublication details: London : McGraw-Hill Education (UK) Ltd. ; New York : imprint of The McGraw-Hill Co., c2008Edition: European edDescription: xviii, 523 p., [16] p. of plates : ill. (some col.) ; 27 cmISBN: - 0077111206
- 9780077111205
- 658.827
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Centeral Library First floor - Management | 658.827 D.T.I 2008 (Browse shelf(Opens below)) | Available | 11694 |
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| 658.82 W.M.P 1991 Promotional strategy : | 658.82 W.M.P 1991 Promotional strategy : | 658.827 D.L.C 2011 Creating powerful brands | 658.827 D.T.I 2008 Integrated marketing communications / | 658.827 H.J.B 2008 Branding your business : | 658.83 A.D.M 2007 Marketing research / | 658.83 A.D.M 2007 Marketing research / |
Includes bibliographical references and index
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