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A framework for marketing management / Philip Kotler, Kevin Lane Keller. by

Kotler, Philip
Keller, Kevin Lane, 1956-

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : Prentice Hall, c2012

Availability: Items available for loan: Centeral Library (4)Call number: 658.8 K.P.F 2012, ...

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A framework for marketing management : integrated with PharmaSim / Philip Kotler, Kevin Lane Keller ; in collaboration with Stu James. by

Kotler, Philip
Keller, Kevin Lane, 1956-
James, Stuart W

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009

Online resources:

Table of contents only

Availability: Items available for loan: Centeral Library (1)Call number: 658.8 K.P.F 2009.

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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. by

Peter, J. Paul
Donnelly, James H

Edition: 11th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, 2008

Other title:

Marketing management

Online resources:

Table of contents

Availability: Items available for loan: Centeral Library (2)Call number: 658.8 P.J.P 2008, ...

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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by

Lehmann, Donald R
Winer, Russell S

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, c2008

Online resources:

Publisher description
Table of contents only

Availability: Items available for loan: Centeral Library (22)Call number: 658.802 L.D.A 2008, ...

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Applications in basic marketing : clippings from the popular business press / William D. Perrault and E. Jerome McCarthy. by

Perreault, William D
McCarthy, E. Jerome (Edmund Jerome)

Edition: 2004-2005 ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2005

Availability: Items available for loan: Centeral Library (15)Call number: 658.8 P.W.A 2005, ...

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Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault by

McCarthy, E. Jerome (Edmund Jerome)
Perreault, William D., Jr

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: Homewood, IL ; Boston, MA : Irwin, [1995]

Availability: Items available for loan: Centeral Library (1)Call number: 658.8 M.E.A 1995.

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Branding your business : promoting your business, attracting customers and standing out in the market place / 658.827 James Hammond. by

Hammond, James, 1952-

Series: Sunday Times business enterprise series

Edition: 1st ed

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; Philadelphia : Kogan Page Limited, c2008

Online resources:

Table of contents
Contributor biographical information
Publisher description

Availability: Items available for loan: Centeral Library (1)Call number: 658.827 H.J.B 2008.

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Cases in strategic marketing management : an integrated approach / William J. McDonald. by

McDonald, William J., Ph. D

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998

Availability: Items available for loan: Centeral Library (1)Call number: 658.8 M.W.C 1998.

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Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen. by

Schultz, Don E
Kitchen, Philip J

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Lincolnwood, Chicago, Ill. : NTC Business Books, c2000

Online resources:

Publisher description

Availability: Items available for loan: Centeral Library (1)Call number: 658.8 S.D.C 2000.

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10.

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Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi. by

Simchi-Levi, David
Kaminsky, Philip
Simchi-Levi, Edith

Series: Mcgraw-Hill/Irwin series operations and decision sciences

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill/Irwin, c2008

Online resources:

Table of contents only
Publisher description
Contributor biographical information

Availability: Items available for loan: Centeral Library (18)Call number: 658.5 S.D.D 2008, ...

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11.

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Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel. by

Lamb, Charles W
Hair, Joseph F
McDaniel, Carl D

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mason, Ohio : London : South-Western ; Cengage Learning [distributor], c2009

Availability: Items available for loan: Centeral Library (3)Call number: 658.8 L.C.E 2009, ...

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12.

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Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson. by

Johansson, Johny K

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, c2009

Online resources:

Table of contents only

Availability: Items available for loan: Centeral Library (1)Call number: 658.84 J.J.G 2009.

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13.

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Global marketing management / Masaaki Kotabe, Kristiaan Helsen. by

Kotabe, Masaaki
Helsen, Kristiaan

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Hoboken, NJ : Wiley, c2004

Availability: Items available for loan: Centeral Library (4)Call number: 658.848 K.M.G 2004, ...

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14.

Global marketing / Kate Gillespie, Jean-Pierre Jeannett, H. David Hennessey. by

Gillespie, Kate
Jeannet, Jean-Pierre
Hennessey, Hubert D

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

2007

Online resources:

Table of contents

Availability: Items available for loan: Centeral Library (1)Call number: 658.84 G.K.G 2007.

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15.

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Global marketing management / Warren J. Keegan, Professor Emeritus, Lubin School of Business, Pace University, New York City and Westchester, Fellow, Academy of International Business, with Elyse Arnow Brill. by

Keegan, Warren J
Brill, Elyse Arnow

Edition: Eighth Edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: Boston : Pearson, [2015]

Availability: Items available for loan: Centeral Library (1)Call number: 658.84 K.W.G 2015.

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16.

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International marketing and export management / Gerald Albaum, Edwin Duerr. by

Albaum, Gerald
Duerr, Edwin

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow, England ; New York : Financial Times Prentice Hall, 2011

Availability: Items available for loan: Centeral Library (11)Call number: 658.84 A.G.I 2011, ...

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17.

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International marketing strategy : analysis, development, and implementation / Chris Phillips, Isobel Doole, and Robin Lowe. by

Phillips, Chris
Doole, Isobel
Lowe, Robin, 1945-

Edition: 5th ed

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; New York : Routledge, 1994

Availability: Items available for loan: Centeral Library (2)Call number: 658.848 P.C.I 1994, ... Not available: Centeral Library: Checked out (1).

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18.

Journal of Professional Services Marketing / by

Subramin,Alka

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Philadelphia : haworth, [1986]

Availability: Items available for reference: Centeral Library: Not for loan (1)Call number: 658.8 S.A.J 1986.

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19.

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Marketing : Arab and foreign perspectives / Naeim Hafez Abougomaah by

Abougomaah, Naeim Hafez

Edition: 1st ed

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Cairo, Egypt : Arab Administrative Development Organization, c2005

Availability: Items available for loan: Centeral Library (2)Call number: 658.895 A.N.M 2005, ...

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20.

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Marketing : a practical approach by

Rix, Peter

Edition: 6th ed

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: USA McGraw Hill, [2007]

Availability: Items available for loan: Centeral Library (1)Call number: 658.8 R.P.M 2007.

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